Alpha-H: A Review of the Brand and Its Best Products

By Tara | Updated: 29/06/2024

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As the Founder of an Australian beauty blog, you could argue I am a little biased when it comes to homegrown brands.

However, amongst the sea of a-beauty brands, one stands out for its efficacy and commitment to quality, earning well-deserved global recognition.

The legacy of Alpha-H started 25 years ago with Founder Michelle Doherty who focused on developing products to effectively target acne, putting Glycolic Acid at the centre of their high-performing range. Their signature product, Liquid Gold is hugely successful, with one being sold every two minutes, every day all over the world.

Beyond Liquid Gold, the brand expanded its range and now offers an impressive array of products to cater to various skin concerns and types.

In This Article

Made In: Australia

Founded By: Michelle Doherty

Pricing: $$ (Starts from $19.95)

Cruelty-Free and Vegan: Entirely cruelty-free but not every product is vegan-friendly

Best Known For: Alpha-h is the authority in exfoliating acids, notably Glycolic Acid the hero ingredient in their best-selling product

Most Popular Products: Liquid Gold with 5% Glycolic Acid, Melting Moment Cleansing Balm

Other Brands You Will Love: asap Skincare, Skinstitut, Aspect

Also Stocked At: Adore Beauty, Mecca and Sephora

Alpha-H Skincare Review

Liquid Gold

Alpha-H Liquid Gold with 5% Glycolic Acid
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Liquid Gold is the hero product from Alpha-H and has a cult following amongst beauty lovers and for good reason. Described as ‘absolute gold” by many users, the product delivers brighter, glowy, radiant skin and a clearer complexion.

It’s a chemical exfoliating lotion that works to brighten and revitalise the skin tone and texture thanks to some key ingredients like 5% glycolic acid and liquorice extract.

The efficacy of Liquid Gold is in large part to the power of glycolic acid. Glycolic acid is a type of alpha hydroxy acid (AHA) that gently exfoliates the skin, removing dead skin cells and debris. The result is a smoother, brighter and improved skin texture and tone.

Glycolic acid is not a one-trick pony. It accelerates the skin renewal process and supports collagen production to tackle signs of ageing. This wonder ingredient also stimulates your natural production of hyaluronic allowing for the skin to retain hydration and increasing the delivery of other ingredients to the skin.

For me, Liquid Gold was one of the products that delivers noticeable results. I found from applying it in my nighttime skincare routine, my skin looked plumper, smoother and glowy in the morning.

Alpha-H Melting Moment Cleansing Balm

Alpha-H Melting Moment Cleansing Balm
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I recently tried the viral Melting Moment Cleansing Balm from Alpha-H. I loved it so much, that it deserved its own review.

The balm has a luxurious buttery texture that transforms into an oil cleanser as you apply it.

It quite literally melts make-up off but also works as a cleanser and mask. It leaves your skin feeling soft and supple while effectively removing dirt and grime from your face.

The balm contains Native Wild Orange Leaf Extract to hydrate, protect and nourish the skin along with Grapeseed Oil to reduce excess sebum production.

Balancing Cleanser

Alpha-H Balancing Cleanser


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I adore this cleanser. From the packaging to the product, it feels luxurious yet comes at a reasonable price of 185ml.

It has a creamy, non-greasy consistency that disperses well as you cleanse. As you wash off, you will notice silky-soft, clean and plump skin. It doesn’t leave the skin feeling tight or pulled as you can often experience with other cleansers.

Vitamin C Serum with Grape Seed

Alpha-H Vitamin C Serum with 10% Ethyl Ascorbic Acid


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Alpha-H released their Vitamin C Serum along with other antioxidant serums such as Vitamin E, Vitamin A, and Vitamin B.

This is a highly concentrated formula containing Ethyl Ascorbic acid and antioxidants to assist the strengthening, firming and preservation of the skin against further UVA and UVB damage. This serum contains a potent blend of new-generation technology alongside botanical extracts and the highly effective hydrating properties of hyaluronic acid.

Those with sensitive skin or looking for their first Vitamin C would appreciate this serum.

Frequently Asked Questions

Who Founded Alpha-H?

The success of the Alpha H brand can be attributed to the late founder, beauty pioneer Michelle Doherty.

A beauty therapist in her younger years so sought out a solution to her major skin concern — chronic cystic acne. That solution came in the form of glycolic acid and its efficacy in treating acne-prone skin and other skin concerns.

She went on to develop various products that incorporate this power ingredient and Alpha H Liquid Gold was born. 25 years later and with a versatile product range, the brand is now a staple in many skincare lovers’ kits.

Is Alpha-H good for acne?

Yes! Alpha H was conceived with the purpose of helping those who suffer from acne-prone skin.

Whether acne is your main skin concern or there are others you are looking to treat, their product range really has something for everyone.

I would recommend going to their website and taking the skin quiz to get a tailored recommendation of products for your skin concern and type.

Is Alpha-H cruelty free?

Yes, the entire range is cruelty-free.

Love a discount? Grab an Alpha-H coupon code to save on your next skincare haul.

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Tara Lusk is the founder and creator of Beauty Space
Tara Lusk is a Sydney-based beauty enthusiast and the founder of Beauty Space. She launched the blog in 2018 to showcase the best beauty and skincare brands emerging from Australia, while also providing insider tips and tricks for hair and skincare. With a focus on tried-and-true products, Tara puts the latest cult products to the test to separate hype from substance.

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