Established in 2018, Beauty Space has become a go-to resource for beauty lovers for reviews, product roundups, how-to guides, releases and news.
The site was founded to highlight Australian-born, owned, and made brands and has since evolved to cover global brands and trends shaping the beauty world.
Hi, I am Tara, the Founder of Beauty Space.
Beauty Space was born in 2018 to bring together my love of beauty, writing and photography.
Around the same time, Australian beauty started to get global recognition and brands have been in high demand.
Since then, an explosion of new brands hit the market – a stark difference from what was available when I was growing up. There are now more affordable and accessible options for beauty consumers than ever before. However, it also meant it could be harder for a consumer to separate hype from substance.
This created the perfect opportunity to start a dedicated place for all things beauty.
Beauty Space has since grown to be a go-to source for beauty lovers for reviews and recommendations, hair and skincare secrets, and beauty news and inspiration.
Beauty Space primarily focuses on reviews, product roundups, how-to guides, and articles on new product releases and celebrity beauty news.
With a target audience ranging from women in their early 20’s to those in their 60s—and even men keen to explore skincare—we aim to offer something for everyone.
The tone here is conversational; think of each post as a chat over coffee with a friend who wants to help you look and feel your best.
Beauty Space acknowledges the Gadigal people of the Eora Nation, the Traditional Custodians of the land on which we work. We pay our respects to Elders past, present, and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples who call this land home. We recognise their enduring connection to land, sea, and community, and celebrate the rich cultures and traditions that continue to thrive.
Behind The Scenes of Beauty Space with Founder – Tara Lusk, Flaunter, 2024
Beauty Experts Say These Cheap Products Actually Work So Freakin’ Well, Bustle, September 11th 2022
New & Notable Publishers: November 2022, Rakuten Advertising, November 2022
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