In an era where beauty products can carry hefty price tags, itโs refreshing to discover a product thatโs both affordable and effective.
Enter the Shiseido Fino Premium Touch Hair Mask, Japanโs #1 best-selling hair mask. While this mask has been around for years, it has recently gone viral with over 6 million views on TikTok. Hereโs why.
Chinese social media users are incorporating the mask into a homemade hair treatment to achieve the highly sought-after โglass hairโ look.

The โGlass Hairโ Trend Explained
The โglass hairโ trend is an extension of the famous โglass skinโ trend that originated from the world of K-Beauty. While โglass skinโ aims for skin that looks crystal-clear, poreless, translucent, and luminous, akin to a piece of glass, โglass hairโ aims to achieve the same level of luminosity for your hair.
What is Glass Hair?
Glass hair is the epitome of healthy hair. Itโs characterised by intense shine, luminosity, and a silky-smooth texture. The secret behind this stunning effect is a unique combination of the Shiseido Fino Premium Touch Hair Mask with baby oil or high-quality hair serum.
How to Achieve Glass Hair
- Create your Concoction: You will want to mix the mask with a few tablespoons of hair oil or hair serum. This is the key to the intense shininess. Note, that social media users are using baby oil, however, a jojoba or argan oil will be more nourishing and beneficial.
- Start with Clean Hair: Shampoo your hair as you would normally, and rinse it well.
- Apply the Mask Mixture: Apply the Shiseido Fino Premium Touch Hair Mask mixture to your damp hair, avoiding the roots. Ensure even coverage for the best results.
- Leave to Treat: Leave on your hair for 5-10 minutes.
- Rinse and Style: Finish by washing your hair and styling as desired.


This simple routine results in visibly healthier and glossy hair that looks and feels salon-fresh.
The Shiseido Fino Premium Touch Hair Mask
The mask is arguably the hero of the routine and has gone viral in its own right. Here are some reasons you will love it:
- Intensive Conditioning: Designed to deeply treat and nourish dry and damaged hair, it leaves the hair feeling soft, smooth and rejuvenated.
- Lustrous Shine: It provides a luminous and shiny finish, enhancing the overall appearance of the hair.
- Salon-Quality Fragrance: With a fragrance that rivals high-end salon products, it adds a touch of luxury to your at-home care routine.
- Affordable: At under $20.00 AUD, you wonโt have to break the bank to achieve healthy-looking locks.
Related Read: This $22 Mask Transformed My Dry and Damaged Hair
Where to Buy It
For those looking to try this mask, it is available from Stylevana for $17.99 AUD, or you can purchase a two-pack from Woolworths for AUD 36.88.
Have you tried this mask? Let me know if the comments!