This $22 Mask Transformed My Dry and Damaged Hair

By Tara | Updated: 07/12/2023

As someone who gets my hair coloured regularly, keeping it healthy is crucial. To achieve this, I have an extensive collection of hair oils, nourishing conditioners and treatments.

However, I love a beauty bargain and when I came across the Fino Premium Touch Hair Mask it was a no-brainer buy at under $25 AUD.

Beyond its affordability, it’s also Japan’s number-one-selling hair mask and is said to be ‘like no other’ when it comes to delivering silky locks.

While not new to the beauty market, it went viral in 2023 thanks to the ‘glass hair trend‘. Social media users found mixing the Fino Mask with hair oil allows them to achieve ultra-glossy, shiny hair. 

Quite honestly, the mask holds up on its own, so here’s everything you need to know about it, plus some before and after photos.

Fast Facts

Key Ingredients:
Royal Jelly EX and Trehalose + Sorbitol for moistuirsing hair.
PCA (para-chloroamphetamine) for strengthening, Phytosteryl to repair, Lipidure EX to smooth strands.
Squalane + Dimethicone provide the sought after glossy effect and Glutamic Acid works to help retain your colour.
Grams: 230g
Ideal for: Medium to high porosity hair. Bleached, dry and damaged hair.
Cruelty-Free & Vegan: No
Scent: Pleasant light floral scent
Consistency: Gel-like and thick

What is it?

The Fino Premium Touch Hair Mask deeply penetrates and repairs hair from the core for soft, shiny, and more flexible hair. It gives 6 key hair care benefits – hair penetration moisturising effect, moisture control, hair strengthening, gloss effect, and colour sustained effect.

Shiseido Fino Premium Touch Hair Mask Review

The Verdict:

The first photo was taken at the end of my wash week. So my hair was in good need of a cleanse thanks to the styling products, hair tools and sweat it endured throughout the week.

The second photo shows my blow-dried hair after just one use of the Fino hair mask. I could notice a remarkable difference in my hair. It’s noticeably shinier, softer and smoother. I found it worked well to de-tangle my hair and improve the damaged ends.

One of the biggest benefits was the shine – it leaves your hair with a glossy look and actually enhances the look of my highlights.

Overall, I found it to be one of the best hair masks I have ever used… and I am not alone.

Reviewers have noted how it ‘transformed’ their hair, another stating ‘the results were almost instantaneous’.

How do you use Shiseido Fino hair mask?

Using the mask is pretty straightforward and like other hair treatments:

  1. Shampoo hair as normal.
  2. Squeeze out some of the water.
  3. Apply and leave for 10 – 15 minutes. You don’t need to apply conditioner after.

How many times a week should I use Fino hair mask?

It can be used 1 or 2 times a week.

Have you used this mask? Let me know in the comments!

Shiseido Fino Premium Touch Hair Mask
$25.14
Google Review Rating:
4.9
Buy from Amazon
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03/02/2024 07:35 pm GMT

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Tara Lusk is the founder and creator of Beauty Space
Tara Lusk is a Sydney-based beauty enthusiast and the founder of Beauty Space. She launched the blog in 2018 to showcase the best beauty and skincare brands emerging from Australia, while also providing insider tips and tricks for hair and skincare. With a focus on tried-and-true products, Tara puts the latest cult products to the test to separate hype from substance.

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