The Iconic brand logo in grayscale.


New customers: $20 off when you spend $100

Apply the below code at checkout for a discount on your favourite beauty brands like YSL, Ole Henriksen and Mermade Hair.

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Assorted beauty product packaging with "THE ICONIC" branding.



Already the number #1 shopping destination for fashion, THE ICONIC launched into the beauty category in 2020 with an impressive collection of coveted brands. You can now shop from the best selection of skincare, makeup, hair care, and fragrance products from hundreds of international and local brands like Aesop, Estee Lauder, Dyson and Vida Glow. From hairstylers to handbags, THE ICONIC allows you to shop for it all in one place.


How can I get a birthday discount at THE ICONIC?

Celebrate your birthday with a special discount from THE ICONIC by ensuring your birth date is updated in your account settings. The discount applies during your birthday month.

Does THE ICONIC offer free shipping?

Shoppers in Sydney Metro and wider NSW can score free standard shipping for orders over $75. Shipping costs can vary by state and region.

What is THE ICONIC's return policy for beauty products?

THE ICONIC allows returns for beauty and wellness items that are unopened and unused, still in resalable condition with original packaging and product seals intact. Some beauty items, however, are excluded from returns due to health and safety guidelines; these exclusions are noted on each product page. Once a beauty item is opened and used, it typically cannot be returned.