In our pursuit of effective skincare products with visible results, it’s crucial to prioritise the safety and well-being of our skin and body. With a multitude of ingredients and their complex effects, it’s no wonder that many of us are drawn to skincare products labelled as ‘natural’ and ‘organic.’ These terms provide a sense of comfort, knowing that we are choosing products that align with our desire for safer and more beneficial skincare.
Australia is home to a range of top natural and organic beauty brands that harness local ingredients to create effective and nourishing skincare solutions. Additionally, many of these brands emphasise sustainable sourcing, cruelty-free testing, and eco-conscious packaging, making them an ideal choice for those seeking a greener and more responsible beauty routine.
In this article, we cover several of Australia’s top natural and organic beauty brands. Learn about their background, sourcing and practices and the products that their customers have embraced.
The Best Natural and Organic Beauty Brands to Buy in Australia
The Jojoba Company
The Jojoba Company is a family-based company that offers a wide range of skincare products based on pure jojoba oil or jojoba-based ingredients. They use a special strand of jojoba, called Wadi-Wadi, that they plant on their own farm. The whole process is traceable, from the plant, to harvest and the creation of each skincare product. Even though their signature Australian Wadi-Wadi Jojoba isn’t certified organic, they make sure not to use any pesticides or harmful ingredients during the whole process.
The Jojoba Company offers a wide range of skincare products for every skin type and skin concern. They use a lot of jojoba plant derivates (besides from the oil), like Jojoba milk, leaf extract, hydrolyzed jojoba etc. Their founder, over the past 13 years, has studied the skin and how these ingredients affect this. Australian Wadi-Wadi Jojoba has a higher amount of Omega 9 than any other type of Jojoba and it’s suitable for every skin type.
Their best-selling product is The Australian Jojoba. This product can be used by anyone, yes even oily skin types. Even though the name (jojoba oil), suggests that this might be an oil, Jojoba it’s in fact a ‘liquid wax’ and it has a comedogenic rate 2 (very low). The benefit of Australian Wadi-Wadi Jojoba is that it supports the skin barrier and skin’s functions. It has anti-inflammatory benefits; it helps regulate sebum production and many more.
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The Jojoba Company
Adore Beauty
Edible Beauty
Edible Beauty was created as a way to fill a gap in the skincare world; The lack of pregnancy-safe skincare products. The founder of Edible Beauty decided to create a range of natural beauty products with a naturopathic approach. The brand has an ‘inner/outer’ approach, offering skincare and wellness products.
The skincare products are formulated with Australian wildcrafted botanicals that are potent and bio-available due to an innovative extraction process. The products go through a rigorous screening process, ensuring that they have a “food-grade” purity level, so pure that you can eat them (thus Edible Beauty).
Edible Beauty believes that taking care of the skin means taking care of the environment as well. It uses 100% recyclable packaging, the formulas are 100% biodegradable, reef-friendly, sustainable and PETA-certified vegan and cruelty-free.
They offer a wide range of products, from skincare and supplements to deodorants and natural candles. The formulas include many plant extracts, oils and butter based on scientific studies and with powerful effects on the skin. Edible Beauty targets every skin concern and it’s suitable for every skin type. They don’t leave aside mom and their babies ( check Mum & Bub Coco Barrier Crème).
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Edible Beauty Australia
Sephora
Kora Organics
Kora Organics it’s much more than just another celebrity skincare line. Its founder, Miranda Kerr, the “queen of clean” has had a love for nature and organic living since a young age. She became very attentive to what she eats and puts in her body after her mother was diagnosed with cancer. Kora Organics is about being the healthiest version of yourself, starting from what you put on your skin.
It is COSMOS-certified organic, cruelty-free, vegan and free of GMOs, artificial colours and fragrance. They offer a wide skincare line for every skin type and concern. All the products are packed with potent active ingredients naturally derived. The Plant Stem Cell Retinol Alternative Serum is a serum for anyone who is looking for alternative ingredients to retinol but with the same effects. It is formulated with a blend of antioxidant-rich plants and 5% Bakuchiol and Alfalfa Extract (retinol alternatives). Miranda’s favourite product, Noni Glow Face Oil, is what every skin needs. It’s nourishing, rich in antioxidants, fights signs of aging and improves the skin’s overall health.
One fun fact about Kora Organics is that every product is filtered through Rose Quartz crystal, so every product is infused with love and good energy.
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KORA Organics
Adore Beauty
Sephora
THE ICONIC
Ella Vie
Ella Vie is a water-less, vegan and cruelty-free haircare and skincare brand founded by, a registered cosmetic nurse and dermal therapist with a background in dermatology and chronic disease management. With a commitment to scientific and ethical principles, their products are formulated with carefully chosen organic and natural ingredients to achieve the best results.
Ella Vie stands for the planet, the people, the culture and the animals. To conserve precious water resources in water-scarce regions, they have chosen to exclude water from their formulations. Additionally, they have created fully recyclable and reusable packaging that is lightweight, reducing our carbon footprint.
They have recently launched their first product – the Ella Vie Scalp Elixir. This innovative elixir uses natural ingredients like tea tree, lavender, clove, saw palmetto, and rosemary oils to nourish and rejuvenate the scalp, promoting healthy hair growth. It features potent antioxidants, DHT blockers (DHT is an androgen hormone produced from testosterone which is a major contributor to hair loss in both men and women), and nourishing ingredients that fight hair loss. The fragrance of rosemary and lavender in Scalp Elixir can trigger hair growth, and improve mood and anxiety.
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Endota
Endota Organics is not just another organic skincare brand; it’s a lifestyle. Their manifesto is that wellbeing is a natural state and they have created products and treatments that nourish and nurture your skin, body and mind. In fact, Endota does not only have a skincare line but also a spa, face and body treatments, course recipes and yoga classes for your well-being.
Their organic line focuses on the face and body; it includes cleansers, hand cream, foot treatments, intimate cleansers and body scrubs. The skincare line covers all the basics: cleanser, moisturiser, toner and treatments.
Endota Organics is Australian-made, vegan organic and with natural active ingredients certified by COSMOS through the ACO (Australian Certified Organics). The packaging is minimalist and pretty but also sustainable and recycled. The ingredient list of their products includes plant extracts and oils excluding every harmful ingredient. Endota is very transparent when it comes to its ingredients; it includes even the total percentage of organic and naturally derived ingredients for each product.
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Mukti Organics
Mukti (rebirth in Hindu) Organics is a female-founded, organic-certified Australian brand. They offer a wide range of face, hair and body products, inspired by nature and solution-focused. Mukti Organics recognises the value of indigenous ingredients, which are used in abundance in their formulations. Their manifesto is creating potent organic products free of toxic ingredients while respecting the environment. Renewable sources are used, their wash-off products are biodegradable and the ingredients are either sourced locally or through fair trade.
The Age Defying Collection is the most popular and best-selling collection from Mukti Organics. It’s a 3-step collection that treats the signs of aging, such as wrinkles, hyperpigmentation and dull complexion. Age Defiance Day Serum is formulated with peptides of natural origin that reduce the depth of wrinkles and expression lines (one of them, Argireline is considered as ‘natural botox’), and plant extracts full of antioxidants and vitamin C.
All their products contain powerful active ingredients extracted from indigenous plants that are not typically found in other skincare products, like Chromabright or Antarcticine. Their formulations are powered by nature and driven by science.
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Bondi Skin Co
Bondi Skin Co is an Australian brand marketed towards men. It is founded by three best mates that wanted to simplify skincare for men. Their products are vegan, cruelty-free, natural and sustainably produced. Besides being a natural and ethical brand, Bondi Skin Co gives back to the community by financially supporting a mental health institute and a supporting organisation for Australian farmers.
Their skincare range is not very wide and includes serums that target specific skin concerns like Vitamin C, Vitamin A, Hyaluronic Acid, Eye gel and a moisturiser. These active ingredients are all plant derived making them suitable for anyone looking for a natural and vegan skincare. The serums are very aromatic since they contain even essential oils.
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Frequently Asked Questions
Many consumers want to incorporate natural and organic beauty products into their routines but can often be confused about where to start. To help answer some common questions about these products, we spoke to Crystal Suesskow, Research & Development Manager at Imaginelle.
Imaginelle is Australia’s leading carbon-neutral cosmetic and skincare manufacturer based in Newcastle, New South Wales. They are specialists in natural alternatives to retinol as well as natural alternatives to SLES and SLS, to name a few. Additionally, they specialise in Australian botanicals.
How can I tell if a product is actually organic?
Regarding the identification of organic products, Crystal explains, “The rules around certified organic products are very rigid and have a lengthy exclusion list. Almost all synthetic ingredients are excluded, so if you see silicones, SLES or synthetic but commonly used preservatives like phenoxyethanol in the ingredients list, the product cannot be considered organic. Unfortunately, the rules around labelling a product ‘Organic’ isn’t rigid, and there isn’t any governing body (as of yet) policing labels of personal care products in the market. The only way to tell is to become educated on what ingredients you don’t want to see on an INCI (ingredients listing) and check the products you purchase. Alternatively, there is the COSMOS standard that lists the products that are certified COSMOS or Organic.”
Crystal suggests referring to the COSMOS standard and utilizing their product directory to find certified organic products. Specifically, the ACO (Australian Certified Organic) certification can assure consumers about the organic nature of a product.
Crystal states, “The ACO has strict rules about what raw materials are used, as well as rules around manufacturing, with facilities audited often, so you can be assured your product is organic.”
Is natural and organic skincare better?
The benefits of natural and organic skincare are subjective. Crystal states, “It’s a personal ethos when assessing the benefits of organic skincare. Everybody is different and while one person can be happily exposed to all of the pollutants or pesticides the world has to offer with no concerns, others are not so lucky. Organic farming has a lower risk of environmental pollution (think of our waterways and our soil!) and a better carbon footprint, so there is an ethical perspective that makes organic products appealing to those concerned with the sustainability impact.”
