While we have a deep appreciation for our homegrown Australian beauty brands, it’s hard to look past the quality and affordability of French beauty brands.
Skincare girlies are known to mark their European journeys with essential stops at French pharmacies to stock up on beauty staples.
But what is it that makes French beauty brands so popular?
According to Emilie Roberson, co-founder of French Beauty Co, “French women embrace a minimalist and ‘less is more’ philosophy when it comes to beauty. For them, skincare takes precedence, with makeup only used to enhance natural skin beauty.”
“The cornerstone of all French skincare is hydration. Properly moisturised skin not only appears plump and youthful but also stands resilient against various aggressors like pollution and sun damage.”
In this article, we will cover 10 of the most-loved French beauty brands and the products we can’t get enough of.
In This Article
10 of the Best French Beauty Brands
La Roche-Posay
La Roche-Posay is a brand synonymous with sensitive skin solutions. From sunscreens to soothing serums, La Roche-Posay’s line is a skincare ritual for those seeking simplicity, efficacy, and respect for their skin barrier.
The distinguishing factor for La Roche-Posay is their Thermal Spring Water, a natural antioxidant-rich water used in all their products. Their multi-purpose balm Cicaplast Baume B5+ has garnered a cult following in the beauty community with over 700 million TikTok posts about it. Described by users as ‘a miracle worker’ it soothes, intensely hydrates and nourishes skin.
Trust this brand to deliver hypoallergenic, non-comedogenic, and dermatologist-tested products that promise radiance without the risk.
Their cult-favourite products:
- La Roche-Posay Cicaplast Baume B5+
- La Roche-Posay Toleriane Dermo-Cleanser
- La Roche-Posay Anthelios Invisible Fluid Facial Sunscreen SPF 50+
Shop the range at:
BIODERMA
BIODERMA, a staple in any French pharmacy, is famous for its micellar water – Sensibio H2O. With fans like the ever-radiant Selena Gomez and the ageless Naomi Watts, it’s the undisputed go-to makeup remover for all skin types.
This brand offers a range of skincare products targeting various skin types and conditions and prides itself on creating products that emulate the skin’s natural biological mechanisms.
BIODERMA products are unique because of their scientific approach to skincare, focusing on preserving and restoring the skin’s natural health.
Their cult-favourite products:
- BIODERMA Sensibio H2O Soothing Micellar Water Cleanser
- BIODERMA Sensibio AR Cream
- BIODERMA Atoderm Intensive Nourishing Balm
Shop the range at:
Nuxe
Nuxe is a French beauty brand that encapsulates the essence of nature, luxury, and efficacy.
Known for its best-selling dry oil Huile Prodigieuse, Nuxe melds indulgence with nature. The brand’s botanical formulations aim to awaken your senses and bring out your natural beauty.
Nuxe’s line strikes the perfect balance between sensory appeal and scientifically-proven efficacy, making it a beloved choice in French skincare.
Their cult-favourite products:
- Nuxe Huile Prodigieuse Dry Body Oil
- Nuxe Crème Fraîche de Beauté 48h Moisturizing Rich Cream
- Nuxe The Ultra-Nourishing Lip Balm
Shop the range at:
Caudalie
Caudalie, with its roots in the vineyards of Bordeaux, bases its skincare products on the antioxidant properties of grape-seed Polyphenols.
With a deep-rooted commitment to sustainability and ethical sourcing, Caudalie products not only nourish your skin but also respect the planet.
The brand seamlessly blends efficacy, naturalness, and sensoriality, offering you the chance to indulge in skincare that’s both pleasurable and impactful.
Their cult-favourite products:
Shop the range at:
Embryolisse
Adored by makeup artists and celebrities worldwide, its signature product, Lait-Creme Concentre, is the multitasking skincare hero we all need. This affordable and versatile cream can be used as a primer, makeup remover, moisturiser and mask making it a staple in beauty routines.
Embryolisse, a much-loved treasure of French pharmacies, is renowned for its simplicity, versatility, and efficacy. Their skincare range is rich in natural ingredients and trusted for their skin-loving, nourishing properties.
If you’re seeking to embrace French skincare’s less-is-more philosophy, Embryolisse provides a line of essentials that deliver beauty in simplicity.
Their cult-favourite products:
Shop the range at:
Avène
Avene, a beacon of French beauty, champions sensitive skin care. The brand’s unique ingredient, Avene Thermal Spring Water, is clinically shown to soothe, soften, and calm skin.
This dermatologist-recommended brand promises hypoallergenic and non-comedogenic solutions, turning skincare into a serene ritual rather than a routine. From their iconic spring water spray to specialized lines targeting various skin issues, Avene encapsulates the French skincare philosophy of gentle care and respect for the skin.
Their cult-favourite products:
- Avene Thermal Spring Water
- Avene RetrinAL 0.1 Intensive Cream
- Avene Hydrance INTENSE Rehydrating Serum
Shop the range at:
Vichy
Vichy, a vanguard in French skincare, delivers transformative results backed by dermatological science.
Powered by Vichy Volcanic Water, naturally rich in 15 essential minerals, the brand’s products fortify the skin’s natural defences. Their most popular product is the Minéral 89 Hyaluronic Acid Face Serum which has over 20,000 5-star ratings on Amazon. It contains their proprietary volcanic water and hyaluronic acid which work to plump and hydrate the skin, reducing the appearance of wrinkles and fine lines.
Beyond Mineral 89, Vichy offers a robust line of products catering to various skin types, ensuring you get optimal skincare benefits without compromising on safety or sensitivity.
Their cult-favourite products:
- Vichy Mineral 89 Hyaluronic Acid Serum
- Vichy Pureté Thermale Perfecting Toner
- Vichy LiftActiv Vitamin C Serum
Shop the range at:
Sisley Paris
Sisley Paris is where luxury meets botanical expertise.
This French beauty brand has made a name for itself with high-end skincare, makeup, and fragrances that harness the power of plants.
With meticulous quality control and a commitment to using the best plant species and extracts, Sisley delivers exceptional, targeted solutions for all skin types.
Its products, though a bit of a splurge, promise an unparalleled sensorial experience and undeniable results.
Their cult-favourite products:
- Sisley Paris Black Rose Eye Contour Fluid
- Sisley Paris Hair Rituel Precious Hair Care Oil
- Sisley Paris Velvet Sleeping Mask
Shop the range at:
- David Jones
- Mecca
L’Occitane
Immerse yourself in the sensory world of L’Occitane, a French beauty brand synonymous with Provencal art de vivre.
Drawing from the Mediterranean landscape, L’Occitane encapsulates the region’s unique botanical richness in its skincare, body care, and fragrances. From the iconic Shea Butter hand cream to the Immortelle Divine Cream,
L’Occitane crafts products that blend pleasure with performance. Each item is a sensory journey, transporting you to the lavender fields and almond orchards of Provence. Choose L’Occitane and bask in the French savoir-faire of natural beauty. It’s a delightful blend of nature, care, and tradition that will surely steal your heart.
Their cult-favourite products:
- L’Occitane Almond Shower Oil
- L’Occitane Shea Butter Hand Cream
- L’Occitane Immortelle Divine Youth Oil
Shop the range at:
Typology
Born in Paris, Typology prides itself on its minimalist, natural, and direct-to-consumer approach.
The brand is rooted in the belief that good skincare should be simple, yet effective. With transparent ingredient lists, ethical sourcing, and sustainable packaging, Typology is not just about skincare; it’s about responsibility.
Whether it’s their concentrated serums or no-fuss moisturisers, each product is designed to cater to the unique needs of your skin.
Their cult-favourite products:
- Typology 9-Ingredient Face Moisturizer
- Typology Tinted Lip Oil
- Typology Radiance Serum with 11% Vitamin C
Shop the range at:
The French Pharmacy Concept
French skincare is recognised for its affordability, accessibility, quality ingredients, and innovative formulations. Some of the most popular brands are widely available through French Pharmacies.
Emilie Roberson shares her insights on the French pharmacy concept, “Growing up in France, you’ll find a pharmacy virtually on every corner. It’s our go-to for beauty shopping and this familiarity stems from childhood.”
She explains, “These pharmacies offer a plethora of products that are not only affordable and efficient but also safe and often recommended by professionals. This makes us realise that an effective skincare routine doesn’t need to be complicated; it can be simple with high-quality, efficient products.”
The accessibility of French skincare is another key aspect of their popularity and likely why they have gained cult status in the beauty world.
An effective skincare routine doesn’t need to be complicated; it can be simple with high-quality, efficient products.
The French Beauty Routine
The French beauty routine is often minimal, focusing on maintaining healthy skin and using beauty products sparingly and effectively.
“Embodying the French ethos for skincare means adopting a routine that’s simple, quick, yet highly effective,” says Roberson.
One of the most important aspects of a French regimen, she notes, is cleansing. “Double cleansing twice a day is essential. A cardinal rule we follow is never to retire for the night with makeup on. This is where products like micellar water prove invaluable.”
Another cornerstone of French skincare is moisturising. “It’s crucial in maintaining skin that looks hydrated and plump. And, of course, sunscreen is a must for skin protection,” Emilie adds.
However, Roberson cautions not to overlook body care. “One tip I always share is the use of body oils for lymphatic drainage massages. It’s a quintessentially French practice that’s immensely beneficial.”
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