I’m Now in My 30’s. These are My Favourite Serums for Firm and Youthful skin.

By Tara | Updated: 01/04/2024

As I enter my 30s, I have started integrating more anti-ageing products, specifically serums that combat fine lines and wrinkles while promoting skin firmness. While aging is an inevitable journey, the right skincare products can significantly help in maintaining a vibrant and youthful appearance.

Retinol is the ingredient we first think of when it comes to anti-ageing. However, ingredients like hyaluronic acid, vitamin C and peptides can all play an important role when it comes to addressing signs of ageing.

With that in mind, we have rounded up top-rated products from hydration-rich Clarins Double Serum to the innovative Caudalie Resveratrol-Lift. They address various skin concerns, providing options for different preferences and skin types.

BEST NIGHT SERUM:

Estée Lauder Advanced Night Repair ($242)

BEST VITAMIN C:

SkinCeuticals C E Ferulic ($242)

BEST RETINOL:

Medik8 Crystal Retinal 6 ($135)

BEST LUXURY:

Clarins Double Serum ($120)

BEST NATURAL:

The Jojoba Company Ultimate Serum ($69.95)

10 of the Best Anti-Ageing Serums Australia

Estée Lauder Advanced Night Repair Serum

Estée Lauder Advanced Night Repair
$238.00

75ml

Google Review Rating:
4.6
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Since its introduction in 1982, this serum has undergone a remarkable journey and evolution. More than 40 years later, it remains a best-seller and a go-to by Ana De Armas, Elizabeth Hurley and Kendall Jenner for a flawless complexion.

Everything about this serum feels luxurious from the silky consistency, scent and packaging but its the formulation that has beauty lovers obsessed.

The patented peptide by Estee Lauder offers 7 different benefits for the skin: reduces the appearance of fine lines while firming skin, boosts radiance, refines skin texture, prevents free radical damage and offers a 72-hour hydration thanks to Hyaluronic acid and hydration enhancers.

Skinceuticals C E Ferulic

SkinCeuticals C E Ferulic Serum
$236.00
Google Review Rating:
4.6
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Vitamin C and sunscreen are a power couple when it comes to preventing premature aging. C E Ferulic by SkinCeuticals is considered the gold standard of vitamin C and the most dermatologist-approved vitamin C product on the market.

Its patented formula includes 15% pure vitamin C (l ascorbic acid), 1% vitamin E and 0.5% ferulic acid. It has a lightweight silky texture and leaves your skin noticeably radiant and glowing.

In combination with sunscreen, this serum protects the skin from free radical damage, strengthens the skin barrier and prevents premature aging, while also lightening hyperpigmentation.

Clarins Double Serum

Clarins Double Serum
$116.00

30ml

Google Review Rating:
4.5
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With over 10,000 5-star reviews the Double Serum from Clarins it’s easy to see why this cult status serum has Kourtney Kardashian ‘obsessed’.

Formulated with two parts water and one part oil, it combines two formulas that are instantly mixed and dispensed, imparting a glowy complexion. It is a hydration powerhouse with ingredients like Katafray, Hyaluronic Acid, and Organic Rosehip Oil ideal for mature skin types or those looking to tackle early signs of aging.

Medik8 Crystal Retinal 6

Medik8 Crystal Retinal 6
$135.00
Google Review Rating:
4.8
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Up your retinol game with the effective, yet gentle Crystal Retinal 6 from Medik8. The formula is designed to minimise fine lines and wrinkles, while deeply hydrating and firming your skin for a visibly smoother texture and brighter complexion.

The Jojoba Company Ultimate Serum

The Jojoba Company Ultimate Natural Anti Aging Serum
$69.95
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The Ultimate Serum by The Jojoba Company is a luxurious, natural facial serum that targets signs of ageing and delivers plump and hydrated skin.

This is thanks to a formulation of Hyaluronic acid, vegan collagen HumaColl21™, antioxidant-rich Kakadu Plum, and Ameliox™, a blend of milk thistle and carnosine.

Its lightweight texture absorbs effortlessly making it ideal for use both day and night.

Avene Hyaluron Activ B3 Concentrated Plumping Serum

Avène Hyaluron Activ B3 Concentrated Plumping Serum
$74.99

30ml

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The Hyaluron Activ B3 from Avene is a French Pharmacy hydrating serum reviewers liken to ‘magic in a bottle’ for noticeably plump and moisturised skin.

This effective formula contains 6% Niacinamide to even out skin texture and tone, and 1.5% Hyaluronic Acid for deep moisturisation and plumping effects, along with their signature Thermal Spring Water for soothing and softening.

A dream for everyday wear it has a lightweight, non-greasy formula, that absorbs quickly without leaving a sticky residue.

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Lancôme Advanced Génifique Youth Activating Concentrate

Lancôme Advanced Génifique Youth Activating Serum
$85.00

20ml

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The Lancôme Advanced Génifique Youth Activating Concentrate is a renowned anti-aging serum designed to rejuvenate and revitalise the skin with reviewers finding it to be ‘magic for skin texture’.

Formulated with a blend of prebiotics and probiotics, it strengthens the skin’s barrier and improves its resilience against fine lines and wrinkles.

This serum is known for its fast-absorbing texture, leaving the skin feeling smoother, more radiant, and visibly younger.

Caudalie Resveratrol-Lift Instant Firming Serum

Caudalie Resveratrol-Lift Instant Firming Serum
$107.00

30ml

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Described as the ‘fountain of youth in a bottle’ the Caudalie Resveratrol-Lift Instant Firming Serum is a cutting-edge anti-aging solution that harnesses the power of resveratrol, a potent antioxidant derived from grapevines complemented with hyaluronic acid and vegan collagen to effectively lift, firm, and plump the skin.

Its lightweight formula penetrates deeply to reduce the appearance of wrinkles and fine lines while enhancing skin elasticity and firmness. Ideal for all skin types, this serum is particularly beneficial for mature skin, offering a rejuvenated and youthful appearance.

Dope Skin Co Calming Collagen Serum

Dope Skin Co Calming Collagen Serum
$34.95
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The Dope Skin Co Calming Collagen Serum is an effective and affordable anti-aging serum that stands out for its unique blend of natural, vegan-friendly ingredients that work to plump, smooth, soothe and hydrate the skin.

The nourishing blend of ingredients soy protein peptides, Chenopodium quinoa seed extract, bioactive seaweed collagen peptides, Hemp, Kale, Parsley Seed and Hyaluronic Acid.

Advanced Clinicals Vitamin C

Advanced Clinicals Vitamin C Anti-Ageing Serum
$15.19

52ml

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With 40,000 5-star reviews on iHerb, it’s considered to be one of the best vitamin C and anti-ageing serums on the market. It’s formulated with a combination of Vitamin C derivate and ferulic acid as well as peptides, glycolic acid, lactic acid and plant extracts like soothing aloe vera.

It targets uneven skin tone, dark spots and fine lines. The combination of vitamin C and exfoliating acids can improve skin texture and promote a brighter and more even skin tone.

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Skin Virtue Future Advanced Line Filler

Skin Virtue Future Advanced Line Filler
$80.00

30ml

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Using an innovative technology, Future Advanced Line Filler by Skin Virtue is a great option for anyone looking for immediate effects on existing wrinkles.

It’s formulated with dehydrated encapsulated hyaluronic acid, which penetrates deep into the skin and provides an instant plumping effect along with Vitamin A for skin regeneration. The serum is enriched with nourishing oils like jojoba oil, vitamin E, Shea Butter and more, making it perfect for mature and dry skin types.

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What to Look for in an Anti-Ageing Serum

Selecting an effective anti-aging serum involves careful consideration of key ingredients and your skin’s specific needs. Some ingredients to look for include:

  • Vitamin A derivates (like retinol, retinal, granactive retinoid), are known to stimulate collagen production, stimulate cell turnover, improve skin elasticity and target signs of photoaging.
  • Vitamin C is a great antioxidant. It boosts collagen production and evens skin tone. Together with sunscreen in the morning, they offer double protection against free radical damage and prevent premature aging.
  • Peptides are different and can do different things for the skin, but in general, they promote skin elasticity and firmness.
  • Exfoliating acids like AHA, can be beneficial for every skin concern. They brighten skin, refine skin texture and improve skin’s water-retaining ability, improving fine lines.

Depending on your skin type, look for ingredients that work in synergy with each other so you can get the best results.

If you have dry skin, choose a serum with hyaluronic acid, nourishing oils and ceramides. If you have oily skin, niacinamides are your best friend. And for those with sensitive skin, you need a serum rich in ceramide and soothing ingredients like green tea, Centella Asiatica, chamomile extract etc.

Frequently Asked Questions

Do anti-aging serums really work?

Yes, anti-aging serums can be effective, but their success depends on several factors. The key is using serums with proven active ingredients like retinoids, antioxidants, and hyaluronic acid, tailored to your specific skin type and concerns. Consistent usage and realistic expectations are crucial for noticeable results. The overall effectiveness is also enhanced when combined with a comprehensive skincare routine, including sun protection. It’s important to choose high-quality products from reputable brands and consider consulting a dermatologist for personalised advice. Remember, while serums can improve skin appearance, they are not miracle solutions.

At what age should you start using an anti-aging serum?

The ideal age to start using anti-aging serums varies from person to person based on several individual factors like genetics, skin type and lifestyle. Generally speaking, the first signs of aging start to show are your mid to late 20s, so that may be the right moment to incorporate an anti-aging serum into your skincare routine. However, keep in mind that prevention and maintenance are key in skincare, so at least start with a basic skincare routine as early as your teen years.

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Tara Lusk is the founder and creator of Beauty Space
Tara Lusk is a Sydney-based beauty enthusiast and the founder of Beauty Space. She launched the blog in 2018 to showcase the best beauty and skincare brands emerging from Australia, while also providing insider tips and tricks for hair and skincare. With a focus on tried-and-true products, Tara puts the latest cult products to the test to separate hype from substance.

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