Exciting news for beauty lovers in Australia and New Zealand! The iconic American brand Glossier is officially launching in Mecca stores across both countries on July 16.
This highly anticipated event marks the first time Glossier’s much-loved products will be available in physical stores in this region, making it easier than ever to shop and experience the brand IRL.
Founded in 2014 by Emily Weiss, Glossier has built a global community with its minimalistic and effective beauty products.
The brand’s CEO, Kyle Leahy, expressed excitement about this launch, stating: “As a brand born on the internet, Glossier has had a global community base since day one, regularly speaking to beauty-obsessed consumers around the world about their routines and favourite products.”
Mecca, with its reputation for offering the best in global beauty, was the perfect match; “We have been so lucky to consistently hear from community members across Australia and New Zealand about their love for Glossier, so it was critical to launch our brand in the region” she added.
What to Expect in Stores
Starting July 16, a selection of 28 Glossier products will be available in 70 Mecca stores across Australia and New Zealand. This means fans can finally swatch, test, and shade-match their favourite items in person, a significant upgrade from the previous online-only availability.
Some of their cult products include:
- Boy Brow Gel, $37: Perfect for taming and shaping brows.
- Cloud Paint, $37: A seamless gel-cream blush that gives a natural flush.
- Stretch Foundation, $63: A buildable foundation that doubles as skincare.
- Stretch Concealer, $41: Available in 32 shades, ensuring a perfect match for everyone.
Other popular items like the Milky Jelly Cleanser, Futuredew, and the Glossier You fragrance will also be available, alongside the brand’s renowned lip glosses, lip liners, and eyeshadow palettes.
Mark your calendars and see you at Mecca!
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