As the weather warms and spring hits full stride in Australia, October’s beauty launches are arriving with both a seasonal refresh and a festive twist. We’re starting to see the first wave of holiday gifting — from advent calendars to limited-edition packaging — while brands continue to deliver skincare-meets-makeup hybrids, fresh fragrances and new textures designed for lighter, longer days. Whether you’re prepping for party season, curating your wish list, or simply looking to update your routine, these are the launches worth paying attention to this month.
The Jojoba Company Boost Range
Natural, Australian-grown skincare gets a next-level upgrade with The Jojoba Company’s new Boost Range. Infused with their signature Wadi-Wadi Jojoba, each product is designed to elevate your daily ritual with active-driven formulas that target hydration, radiance, and skin barrier support. Think of it as nature-meets-innovation: lightweight, skin-friendly textures backed by science, and powered by botanicals that work in harmony with your skin.
It’s a considered step forward for the cult A-Beauty brand, expanding beyond its award-winning staples to deliver targeted treatments that sit beautifully in any routine.
Glam Raider High Impact Eye Primer
After a decade curating cult brands, Glam Raider is stepping into its own with the launch of Glam Raider Beauty, and the debut product doesn’t disappoint. The High Impact Eye Primer is a universal, colourless base designed to smooth lids, lock in pigment, and keep your eye looks crease-free from day to night.
Infused with jojoba seed oil, hyaluronic acid and aloe vera, it’s as skin-loving as it is performance-driven. The lightweight texture hydrates the delicate eye area without greasiness, ensuring shadows blend seamlessly and colours pop with intensity.
Go-To Fragrance Range
This month, Go-To has officially entered the fragrance chat. The Australian skincare favourite has launched three limited-edition perfume oils, each as fun and feel-good as you’d expect from Zoe Foster Blake’s brand. Designed to make fragrance “without the overthinking”, the kind-to-skin, alcohol-free formulas glide on easily and linger beautifully throughout the day.
The trio includes Into The Woods, a spiced oud laced with rum and amber; Into The Garden, a bright white floral blooming with jasmine, tuberose and vanilla; and Into The Bakery, a cosy gourmand swirl of vanilla, biscuit and coconut. Housed in sleek, rollerball bottles, they’re portable, playful and perfectly timed for gifting season.
RAAIE Tranquillity Water Activating Mist
New Zealand-born brand RAAIE has carved out a name for itself with science-led formulas rooted in native botanicals, and its latest launch may be its most exciting yet. The Tranquillity Water Activating Mist is a next-generation essence–toner hybrid powered by volcanic thermal water and the brand’s proprietary Aqua-Dermal Encapsulation™ technology — designed to deliver hydration that feels cloud-light but works at a cellular level.
Infused with mānuka water to balance the skin’s microbiome, kawakawa leaves to soothe irritation, and marine bioactives to boost elasticity, this bioactive mist is more than a refresher — it’s a skincare supercharger. Exclusive to Sephora and priced at $123 AUD, it’s a luxury addition to your routine that elevates a simple spritz into a sensorial, results-driven ritual.
ALPHA H Firming Collagen Repair Cream
From one of our favourite Australian skincare brands, Alpha-H’s new Firming Collagen Repair Cream is a luxe moisturiser-meets-barrier-repair treatment designed to restore bounce, hydration, and comfort to stressed skin. With a rich, water-in-oil texture, it deeply nourishes while helping to smooth fine lines, replenish lipids, and improve elasticity.
Powered by collagen amino acids, ceramides, and centella asiatica, the formula supports the skin’s barrier and promotes firmness, while panthenol and vitamin E work to calm and protect. The result: plumper, stronger, and more resilient skin with a soft vanilla scent that feels every bit as indulgent as it sounds.
VIOLETTE_FR Plumpe Lip
VIOLETTE_FR’s Plume Lip redefines the classic liquid lip with a feather-light, whipped texture that glides on effortlessly for a soft, blurred finish. The emollient-rich formula delivers lasting hydration and weightless comfort, while the ultra-blurred, medium-coverage pigment gives that perfectly diffused, just-bitten effect — no precision or mirror required.
Designed by makeup artist Violette Serrat, this mistake-proof, long-wear lip whip feels as good as it looks, blurring the line between statement and simplicity. We have our eye on the warm chestnut shade Mon Chéri.
GHD Cherry Chic Collection
This holiday season, ghd is serving up a seriously stylish treat with its Cherry Chic collection — a limited-edition line of their most-loved tools, reimagined in a rich cherry hue with luxe, travel-inspired crocodile patent accessories. From the cult Platinum+ Styler to the Helios Hair Dryer, each tool promises salon-worthy results in just minutes…and in true ghd fashion, they’re built to last.
Because let’s be honest — it’s the kind of gift that’ll outlast trends, travel plans, and probably your last relationship.
Glossier Cloud Paint Plush Blush
Glossier’s cult-favourite blush just got a major upgrade. The new Cloud Paint Plush Blush takes everything we loved about the original and gives it a modern, soft-matte twist. With a pillowy texture that melts into skin, it delivers a blurred, natural flush that lasts through water, sweat and humidity. Available in ten sunset-inspired shades, this weightless powder blush builds seamlessly without emphasising texture
Charlotte Tilbury Star Confidence EDP
Your heart (and your scent) will go on with Charlotte Tilbury’s latest launch. The brand’s 2025 holiday campaign stars the incomparable Celine Dion, introducing Star Confidence Eau de Parfum — a warm, floral scent designed to make you feel limitless. With blackcurrant, jasmine sambac, and oakmoss at its heart, the perfume is infused with emotion-boosting molecules for an empowering fragrance that lasts up to 18 hours.
Frank Body Magnesium Body Scrub
Did you know magnesium can help melt muscle tension, calm inflammation, and even ease stress? Frank Body has bottled those bedtime benefits in the Magnesium Body Scrub — the ultimate addition to your evening ritual or everything shower. This mineral-rich blend combines magnesium and natural salts to polish tired skin, while chamomile extract, jojoba oil, and calendula flower nourish and relax. The result? Smooth, sleepy skin that feels like a deep breath before bed.
Nécessaire Rosemary Serum
Nécessaire’s latest launch, The Rosemary Serum, is a minimalist scalp treatment designed to do the most with the fewest ingredients. Formulated with 70% rosemary water, oil, and extract — plus 5% Capixyl™ — this lightweight, no-residue serum helps support the look of thicker, fuller, and healthier hair over time. Infused with plant proteins and essential ceramides to strengthen and balance the scalp, it absorbs instantly without greasiness, leaving behind only the crisp, herbal scent of pure rosemary. A clean, vegan formula that fits seamlessly into your daily routine.
