Australia’s comedy queen, Celeste Barber and business partner Claire Greaves have launched Booie Beauty — a beauty brand that wants to celebrate the best version of you.
Known for her hilarious and relatable Instagram posts that parody celebrity photos she has amassed a massive following of 9.6 million fans, achieving worldwide fame in her own right.
Her down-to-earth personality and knack for calling out the absurdities of the beauty world, make her the perfect face of a brand that values authenticity and inclusivity.
Releasing a five-piece collection, each product is designed to highlight and enhance your natural beauty while speaking to those who want uncomplicated, unpretentious and accessible makeup.
“I want it to be for my sister, my mum and my best mates” she noted in a pre-launch Instagram reel.
The Booie Beauty Philosophy
Booie Beauty wants to challenge the ageism and complexity often found in the beauty industry. It aims to celebrate every stage of life and make beauty accessible to everyone, regardless of their makeup expertise or the size of their beauty stash.
As Barber explains, “BOOIE isn’t just about makeup; it’s about celebrating every stage of life. We created Booie Beauty for people who love makeup but feel overwhelmed by the sheer number of products out there. Our goal is to make beauty fun, simple, and effective.”
“BOOIE isn’t just about makeup; it’s about celebrating every stage of life. We created Booie Beauty for people who love makeup but feel overwhelmed by the sheer number of products out there. Our goal is to make beauty fun, simple, and effective.”
The Collection
The vegan and cruelty-free collection features five essential products designed for effortless application. These products are meant to streamline your routine, getting you out the door quickly without sacrificing quality.
Here’s what you can look forward to:
Bloody Delicious! Illuminator Moisturiser
Available in four shades (Cream, Champagne, Holiday, and Coffee), this hydrating illuminator gives your skin a radiant glow. Use it as a primer, mix it with your foundation, or apply it over makeup for a luminous finish.
$39 AUD, Shop It Here
BAM! BAM! BAM! Lip, Eye, and Cheek Tint
This multi-use tint comes in two shades (Red Wine and Rose), adding a pop of colour to your lips, eyes, and cheeks. It’s creamy, buildable, and perfect for on-the-go applications.
$22 AUD, Shop It Here
YOU’RE WELCOME Tubular Mascara
Barber noted this is “one of my favourite products”, a tubular mascara that wraps around each lash, providing extreme length, volume, and curl without smudging.
$31 AUD, Shop It Here
Bring Back the Bush Eyebrow Gel Tint
For victims of the 90’s plucked brow, this tinted brow gel encourages a bushy eyebrow. Available in Blonde and Dark Brown, it shapes and holds your brows all day. It’s designed for easy, long-lasting application.
$21 AUD, Shop It Here
Where the Hell Is My…? Nourishing Non-Stick Lip Balm
This lip balm, available in Pearl, Nude, and Rose, provides deep hydration and can be worn alone or over the BAM! BAM! BAM! tint for extra colour.
$28 AUD, Shop It Here
The Launch
All the products will be exclusively available to shop through the Booie Beauty website and can all be purchased individually.
You can get your hands on them from the 15th of July.
The launch has excited Barber fans and beauty lovers, with one noting “Can’t wait to try it! I have always been a 5-minute woman” and another commenting “Well now I must buy every product!“
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