In recent years, the demand for beauty dupes has exploded. What started as influencers and bloggers comparing likeness to cult products, has expanded into brands like MCoBeauty’s whole business model of ‘duping’ best-selling beauty products.
A dupe can provide almost identical results, in a much more accessible price point.
We’ve rounded up several of the best beauty dupes that are said to rival the original.
In This Article
9 of the Best Dupes for Cult Beauty Products
Nivea Creme Moisturiser
With an ultra-rich texture and intense hydration, LA MER’s Creme de la Mer is known as the luxury cream of all creams. Unfortunately, for most of us, it comes with a luxury price tag of almost $400 for 30ml.
NIVEA Creme Moisturiser offers a budget-friendly alternative with similar hydration and soothing benefits for just $6.00 per 150 ml. With key ingredients like Glycerin and Panthenol for deep moisturisation and skin barrier protection, it’s an excellent affordable option.
Body Blendz Scalp & Hair Scrub Shampoo
Christophe Robin’s Cleansing Purifying Scrub is an award-winning French haircare favourite that gives your scalp the ultimate detox.
If the $72 price tag is hard to swallow, the Scalp and Hair Scrub from Body Blendz is a great alternative. With ultra-fine Himalayan Salt crystals and Abyssinia oil, this natural formula deeply cleanses, detoxifies, and nourishes the scalp, promoting healthy hair growth without stripping essential moisture.
MCoBeauty Flawless Glow Luminous Skin Filter
Charlotte Tilbury’s Hollywood Flawless Filter creates a soft-focus, airbrushed effect that has made it a holy grail product for achieving that coveted “Hollywood glow.” Celebrities like Emma Roberts, Mandy Moore, and Laura Dern are all said to have used it for a red carpet ready complexion.
MCoBeauty pushes the boundaries on ‘dupes’, not only replicating the formula, but also the packaging. Flawless Glow is infused with hydration-boosting squalane, this product blurs imperfections, smooths out the skin’s texture, and imparts a luminous glow.
Related Read: I Tried the $22 Charlotte Tilbury Magic Cream Dupe
e.l.f Glow Reviver Lip Oil
Hailey Bieber’s Rhode Peptide Lip Tint has captured the hearts (and lips) of many with its promise of juicy, hydrated lips in a range of barely-there shades. However, the hype often leads to long waitlists and quick sellouts.
For those seeking a similar effect without the hassle, e.l.f.’s Glow Reviver Lip Oil in the shade Honey Talks has emerged as a worthy contender. One of its biggest advantages (aside from price) is its accessibility. It’s readily available at drugstores and online retailers, so you won’t have to join a waitlist or scramble to snag it before it sells out.
Honey Talks
NYX Professional Makeup Lift & Snatch Brow Pen
With a high customer rating of 4.4 out of 5 stars from over 24,000 reviews on Amazon, the NYX Lift & Snatch Brow Tint Pen is a reliable and affordable alternative to Glossier Brow Flick, offering precise, natural-looking results that last all day.
It’s just as precise as the Glossier pen, creating hair-like strokes for a natural look. The flexible micro-brush makes it easy to build up intensity, and the formula stays put all day without smudging.
e.l.f Holy Hydration! Bounce Back Jelly Cleanser
If you’re looking for a gentle, effective cleanser that won’t break the bank, e.l.f.’s Holy Hydration! Bounce Back Jelly Cleanser is a fantastic option. It delivers on the Milky Jelly’s promise of a soothing cleanse while offering additional benefits for your skin.
Both cleansers prioritise a soothing, non-stripping cleanse, making them ideal for sensitive skin. However, e.l.f.’s formula takes it a step further with additional hydrating and nourishing ingredients like sugar maple extract, aloe vera, cucumber fruit extract, and Vitamin B5.
MAELOVE The Glow Maker
SkinCeuticals’ patented formula for their C E Ferulic Serum has made it a holy grail for anyone serious about skincare. While not exactly the same, MAELOVE’s Glow Maker Vitamin C Serum is said to be the closet ‘dupe’ to the real thing.
This affordable powerhouse boasts the same potent antioxidant trio as its pricier counterpart: vitamins C and E, along with ferulic acid. This trifecta shields your skin from environmental damage, brightens your complexion, and even softens the look of fine lines and wrinkles.
MCoBeauty Overnight Lip Mask
MCoBeauty has done it again with a must-have dupe for Laneige’s beloved Lip Sleeping Mask. Their Overnight Lip Mask, available in six delicious flavours, delivers a similar luxurious experience with its buttery texture and hydrating formula infused with coconut oil and vitamin E.
At just $18.00 for 20g, it’s a steal compared to Laneige’s $31 version, proving that a kissably soft pout doesn’t have to break the bank.
e.l.f Power Grip Primer
Milk Makeup’s Hydro Grip Primer is a staple for achieving long-lasting, dewy makeup looks, but e.l.f. Power Grip Primer is proving to be a worthy contender (and a wallet-friendly one at that!). This gel-based primer boasts a similar sticky texture that grips onto makeup like a magnet, ensuring a flawless finish that lasts all day.
The formula is translucent, so it works beautifully on all skin tones, and its non-comedogenic formula won’t clog pores, making it a great option for oily, dry, or combination skin.
With an impressive average customer rating of 4.7 out of 5 stars from over 10,000 reviews, e.l.f.’s Power Grip Primer has clearly earned its reputation as a reliable and affordable alternative to Milk Makeup’s cult favorite.
Best Brands for Dupes
- MCoBeauty
- e.l.f
- Nyx
- Essence
- Revolution Beauty
